Stories, updates, and ideas we share with you from the heart of GINI.

Companies of all types are under pressure to achieve a series of seemingly contradictory goals: increasing revenue, reducing costs, and moving at an ever-increasing pace to meet consumer demand. Buyers have an almost limitless array of options, giving them thousands of opportunities to make a purchase decision, while sellers are engaging in more and more external technology partnerships.

Gini has signed a strategic partnership agreement with Ishtar, a leading Iraqi company specializing in home appliances, in a step aimed at strengthening collaboration and expanding joint opportunities. This partnership supports growth and delivers added value to users by combining Ishtar’s market expertise with Gini’s digital ecosystem, paving the way for future initiatives and joint projects.

Five-Year Plan for Developing E-Commerce in Iraq (2026–2031) Phase One (Years 1–2): Establishing the Basic Infrastructure Improving internet services: investing in fiber-optic networks and expanding coverage to include all areas of Baghdad and the provinces. Launching local data centers: to reduce reliance on external servers and enhance trust in electronic transactions. Initial legislation: establishing laws to protect consumers and sellers and regulate electronic payments.

Policies Toward a Sustainable Digital Economy Baghdad is witnessing a gradual shift toward a digital economy, where e-commerce and online transactions have become key drivers of modern economic growth. With this transformation, there is a growing need for clear government policies that support this sector and ensure its environmental and social sustainability.

E-commerce in Baghdad compared to neighboring countries It can be said that Baghdad has a good digital base in terms of internet penetration and connected youth, but it needs investments in logistics infrastructure and electronic payment systems.

eCommerce is no longer just a digital channel for selling products. By 2026, it has evolved into a fully integrated economic system powered by data, artificial intelligence, and seamless user experiences. This transformation is not only changing how businesses operate, but also redefining how consumers discover, evaluate, and purchase products. Companies that fail to adapt to this new reality risk falling behind in an increasingly competitive and technology-driven market.